--- title: EnergyWire | A blog by KSV | Shaina Kaye (7) description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (7) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Shaina Kaye ### Recent Posts ## [Disrupt, Innovate, Repeat: A DTECH-Themed Round Up](https://blogs.ksvc.com/energy-wire/dtech-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 7, 2019 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/20190205_114256-1.jpg)](https://blogs.ksvc.com/energy-wire/dtech-round-up) A postcard from New Orleans: [Harrison Grubbs](https://www.ksvc.com/people/), our Director of Strategic Partnerships, is attending the annual [DistribuTech Conference and Exhibition](https://www.distributech.com/index.html) this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, [collaborate and share best practices](https://blogs.oracle.com/utilities/how-to-innovatewithintent-at-your-utility). In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV. [Read More](https://blogs.ksvc.com/energy-wire/dtech-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/dtech-round-up#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy) ## [Climate Change is Your Fight. Social Media Should Be Your Ally.](https://blogs.ksvc.com/energy-wire/take-a-social-stand) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 10, 2019 at 4:07 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/kym-ellis-453637-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/take-a-social-stand) In 2014, [the *Guardian*](https://www.theguardian.com/sustainable-business/social-marketing-brands-coke-chevrolet-climate-change-environment) dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change? [Read More](https://blogs.ksvc.com/energy-wire/take-a-social-stand) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/take-a-social-stand#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [New Year, New Roundup](https://blogs.ksvc.com/energy-wire/new-year-roundup) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 3, 2019 at 11:37 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/chris-knight-458508-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/new-year-roundup) Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our [last EnergyWire](https://blogs.ksvc.com/energy-wire/year-end-reflections), this year is going to bring a multitude of exciting initiatives to the forefront of our agency.  [Read More](https://blogs.ksvc.com/energy-wire/new-year-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new-year-roundup#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [Thanksgiving Eve Roundup](https://blogs.ksvc.com/energy-wire/round-up-november) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 21, 2018 at 12:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSV%20Pie%20Gif%20300px.gif)](https://blogs.ksvc.com/energy-wire/round-up-november) Happy Thanksgiving Eve! The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list. [Read More](https://blogs.ksvc.com/energy-wire/round-up-november) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/round-up-november#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [3 Ways Social Media Can Save Utilities](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 15, 2018 at 9:40 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/socialmedia_manonphone.jpg)](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities) If you’re a utility and you’re not already on social media, you’re late to the table. [Three billion active social media users](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/) around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.   But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it. Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.) [Read More](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [October Roundup](https://blogs.ksvc.com/energy-wire/round-up-october) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 18, 2018 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/abstract-art-artistic-290617.jpg)](https://blogs.ksvc.com/energy-wire/round-up-october) The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of [climate change](http://ipcc.ch/report/sr15/). The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it." [Read More](https://blogs.ksvc.com/energy-wire/round-up-october) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/round-up-october#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [Friday Roundup](https://blogs.ksvc.com/energy-wire/friday-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 21, 2018 at 8:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/action-energy-alternative-energy-background-1036936.jpg)](https://blogs.ksvc.com/energy-wire/friday-round-up) Are round-ups the best way to ease into a Friday? [Read More](https://blogs.ksvc.com/energy-wire/friday-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/friday-round-up#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [One Year Later: Reflecting on Maria, Anticipating Florence](https://blogs.ksvc.com/energy-wire/mariaandflorence) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 13, 2018 at 11:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/hurricane9_13%20blog.jpg)](https://blogs.ksvc.com/energy-wire/mariaandflorence) As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, [Hurricane Florence](https://www.nytimes.com/2018/09/11/us/hurricane-florence-updates.html?smtyp=cur&smid=tw-nytimes) is making its way to the Carolina coast. [Read More](https://blogs.ksvc.com/energy-wire/mariaandflorence) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/mariaandflorence#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) [Previous](https://blogs.ksvc.com/energy-wire/author/shaina-kaye/page/6) [All posts](https://blogs.ksvc.com/energy-wire/all) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! Email Subscribe © 2025 KSV [![LinkedIn](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-linkedin-cream-80.png "LinkedIn")](https://www.linkedin.com/company/kelliher-samets-volk/) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-twitter-cream-80.png "Twitter")](https://twitter.com/KSVTweets) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/11/icon-facebook-cream-80.png "icon-facebook-cream-80")](https://www.facebook.com/ksv.agency) [![Instagram](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-instagram-cream-80.png "Instagram")](https://www.instagram.com/ksv.agency/) [Privacy Policy & Cookies](https://www.ksvagency.com/privacy-policy/) [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-cream-640.png "KSV")](https://www.ksvagency.com) ![X](https://www.ksvagency.com/wp-content/uploads/2020/12/icon-x-cream-70-50.png "X") What We Do [Work](https://www.ksvagency.com/work/) [Blog](https://blogs.ksvc.com/energy-wire) Who We Are [About](https://www.ksvagency.com/about/) [Careers](https://www.ksvagency.com/careers/) [Contact](https://www.ksvagency.com/contact/)