WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

• 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.

• 60% spend more with retailers that use behavioral data to create relevant offers.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

WATCH customer video.

For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.

The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….

Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

WATCH customer interviews.

We've been talking to consumers all over the country about buying appliances:

• The process.
• How they handle it.
• What they look for.
• How they relate it to energy efficiency.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

This article was features by Intelligent Utility on May 5, 2016.

Utility customers are getting more and more demanding. And utility executives should be grateful for it.

That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices

WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

Topics: Customer-Centric Marketing, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology

WATCH outtake from interview.

Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Industry Expert Interviews, Research, Marketing Strategy and Best Practices

WATCH outtake from interview

Seasoned energy efficiency executive Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices