Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.
Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices, Audience Segmentation
“We need to stop interrupting what people are interested in… be what people are interested in.” – Craig Davis
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices
Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices
Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices