Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Inspiration, Sustainability Marketing, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative
Happy Thanksgiving Eve!
The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Climate Change, Inspiration, Creative, In the News, Electrification
More flexible. More dynamic. More effective.
Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:
Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Research, Clean Energy, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices