Even though a recent J.D. Power and Associates survey shows that 52% of television customers report they still watch programs as they are broadcast, some 3% of subscription TV consumers are cutting the cord from their service provider entirely. The survey goes on to point out that some 6% of the important young adults, age 17-34 TV audience say they no longer subscribe to a residential TV service. They are shifting their viewing habits online to services like Netflix, Google TV, Hulu and Apple TV, They are using their laptops, tablets and mobile devices to view the shows and videos they want to watch.
The upside for the networks? More and more consumers are turning to social networks to share their TV-viewing experiences, and the TV networks have recognized this as a way to build engagement with them. They’ve even used social media as a way to promote live viewing. Check out this report from eMarketer, “Socializing the TV Experience” Click Here 

You might know that at KSV we’re all about listening. Listening to customers,
listening to the competition, listening to a swinging jazz set, you name it. But mostly,
listening to customers.

With the pervasive mood of belt-tightening in an economy that hasn’t seen sustained good news for a long time, there’s a growing demand in industrial cities for energy efficiency infrastructure and initiatives.
One program that may serve as a great model for such is the Clean Energy Coalition, headquartered in Ann Arbor, Michigan, and led by executive director and entrepreneur Sean Reed.

Accenture’s survey, Revealing the Values of the New Energy Consumer, offers four critical implications for utilities and electricity providers in the new energy marketplace.

1. Mine the data. Use analytics to make sense of diverse customer preferences, and then target groups with tailored value propositions and solutions. Data, along with the ability to manage and analyze it, may become the new core of competitive differentiation. It’s not just how many customers you have – it’s how well you know them.

Movements are nothing new. We watch them take shape through religion, politics, and social issues. By “movements,” I mean real, coordinated group actions focused on creating significant change. They are the great game-changers of society, and as marketers we just love game-changers. So it’s only natural to ask, can there be brand movements?
To put it another way, has group action ever created movement around a brand? How about Apple? Walmart? Mad River Glen Ski Resort? These are three distinctive brands, and each has spawned distinctive movements. Of even greater interest, perhaps, is the difference between these brands and the many, many brands out there that have failed to create movements.

Once again a major player in the Smart Grid space is sounding the alarm about the importance of customer buy-in to Smart Grid.
Readers here have seen our summaries in recent weeks about Accenture's comprehensive report, "Revealing the Values of the New Energy Consumer." Now Oracle is out with its second annual "Smart Grid Challenges & Choices" report, based on interviews with 152 C-level executives at U.S. utilities.