Energy Wire

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Seizing the Mobile Opportunity, Revisited

Posted by Energy Wire on March 29, 2013 at 11:33 AM

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. 

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Optimizing for the Device, and the User

Posted by Energy Wire on March 29, 2013 at 6:05 AM

There are a lot of devices enabling online media consumption these days. Mobile phones, computers, tablets, smart TVs, Kindles, the list goes on and on. In large part, the online experience is now defined by the device we connect with. 

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A Social Storm

Posted by Energy Wire on March 28, 2013 at 6:37 AM

Coming off the heels of yet another storm in New England, our social media team is making the best of a bad situation to connect with our utility client's customers in a meaningful and valuable way.
As a partner to one of the largest utilities in the Northeast, we are the shepherds of their brand on social media. We're the keepers of the strategy, the day to day content managers, and when Mother Nature strikes, we're also the storm and crisis support team. 

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A New Spin on Energy Efficiency Marketing

Posted by Energy Wire on March 27, 2013 at 6:54 AM

There's no getting around the fact that for most people, the most compelling reason for being efficient is that they'll save money. They don't want to know why they need a programmable thermostat or low-flow shower head. They just want to know that using those things will lead to more money in their pockets.
That's why our new efficiency campaign for National Grid is less about all the specific things people need to do, and more about how easy it is to save money. Rather than plug rebates or programs, we focused on how simple it is to make efficiency an everyday part of your life.

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Who Cares About Green Credentials?

Posted by Energy Wire on March 25, 2013 at 7:01 AM

These days, according to the Hartman Group, 89% of consumers report “engaging in sustainability.” It’s an impressive statistic, but consumer actions, commitment, and motivations vary widely, making business communication about energy and sustainability tricky. Effective outreach requires great nuance and deep knowledge of the category, behavior change, purchasing barriers, demographic differences among consumers, and more.
There is no one-size-fits-all solution.

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Where Hard Work Pays Off

Posted by Energy Wire on March 20, 2013 at 7:55 AM

If you are like most organizations, you have a website that you know could and should be doing more. Like generating more visits and more transactions. And the way to begin making it happen? With your content.
When it comes to a better site experience, content is king.

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A Sustainable Economy: It’s Not Only About the Jobs

Posted by Energy Wire on February 5, 2013 at 9:35 AM

Guest Blog Series: Jeffrey Hollender, Co-Founder, Seventh Generation
Editor’s Note: Over the next few months, longtime KSV friend and collaborator Jeffrey Hollender will be lending his voice and perspective to our blog. He’ll share his positions and musings on corporate responsibility, sustainability and social equity.

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The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance

Posted by Energy Wire on December 17, 2012 at 10:00 AM

Guest Blog Series: Jeffrey Hollender, Co-Founder, Seventh Generation
Editor’s Note: Over the next few months, longtime KSV friend and collaborator Jeffrey Hollender will be lending his voice and perspective to our blog. He’ll share his positions and musings on corporate responsibility, sustainability and social equity.

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CEO Activist, or Just Another PR Stunt?

Posted by Energy Wire on December 3, 2012 at 10:31 AM

Guest Blog Series: Jeffrey Hollender, Co-Founder, Seventh Generation
Editor’s Note: Over the next few months, longtime KSV friend and collaborator Jeffrey Hollender will be lending his voice and perspective to our blog. He’ll share his positions and musings on corporate responsibility, sustainability and social equity.

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Made In Africa

Posted by Energy Wire on November 26, 2012 at 5:24 AM


Guest Blog Series: Jeffrey Hollender, Co-Founder, Seventh Generation

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