Next week at AESP Nationals, we'll be presenting during an innovative session on digital transformation, and we thought we'd provide you with an appetizer of sorts this week.
When we're out in the world discussing the many challenges businesses are faced with today, we often hear the same laments (no matter the industry).
For our second installment in the KSV Voices of Industry series, we're featuring Adam Knudsen, the President of Dynapower.
Don't worry, we're here to talk policy, not politics.
Perhaps you noticed the headline from Inc.com in your feed:
The short story here is this: A Tesla user in CA needed to charge his car and stopped at a charging station only to find that all the charging stations were occupied by fully charged cars, whose owners had left their cars to charge while they went and enjoyed one of the other businesses nearby (including a coffee shop, a gym, and a Whole Foods). The out-of-juice user tweeted at Elon Musk, who responded, and essentially said, Yup, this is an issue and we're aware of it and we're going to fix it.
One of the inspiring parts of working in the energy vertical is all of the innovation, disruption, and incredible minds that are working to create solutions.
Enter Elizabeth Palchak.
A few months ago KSV had the opportunity speak at the BECC Conference and present on millennials, and got to hear a great presentation by Elizabeth Palchak at UVM (Elizabeth also does work for VEIC because she's a rockstar).
Elizabeth has been studying (among other things) the impact of in-home displays on energy efficient behavior and awareness in a renting millennial crowd, and her findings were fascinating.
So today, Elizabeth is joining us on EnergyWire, and sharing some of the results of her research with you.
What do energy customers care about?
What messages will resonate with b2b energy and sustainability decision makers? With residential customers? Trade allies?
How can utilities, energy services companies, and energy innovators communicate in a way that breaks through the noise and is actually relevant to their audiences?
Last month KSV and National Grid partnered to deliver a webinar for an ESource crowd on how to create messages that actually resonate for energy customers.
For years, utilities and energy efficiency organizations in the U.S. have been touting the same messages.