How a Red Tag Turned Off My Heat, Condemned My Furnace, and Ruined Thanksgiving… Almost

Posted by Tucker Wright on November 17, 2017 at 9:45 AM

This week I got some pretty discouraging news from an HVAC inspector named Tim, who told me the converter on my old furnace was cracked. This was problematic for several reasons:

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

A CEO, IT Manager, and Maintenance Director Walk into a Bar…

Posted by Dave Treston on November 10, 2017 at 10:15 AM

…and the bartender says to the three of them, “What’s on your mind? The latest in wireless lighting controls? Variable frequency drives? Maybe energy management systems?”

First of all, what a weird conversation a bartender would have with customers, but that’s beside the point.

We just wanted you to picture the energy-related decision-makers you’re trying to reach at large commercial organizations. That group includes a variety of folks representing a diverse set of job titles and responsibilities – some you may not even realize are involved in energy decisions.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

The most talked about utility in the country this week is fictional...what can we learn?

Posted by Tucker Wright on November 3, 2017 at 9:45 AM

A utility promoting their customer service number? That's a pretty rare occurrence in this self-service age. Sure, Stranger Things have happened, but it certainly isn't commonplace.

But whaddaya know? This week a utility bought billboards (but actually a sneaky move by Netflix) all over their territory that featured an actual working phone number. 

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

New Customer Video: 3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers' Market

Posted by Dave Treston on October 27, 2017 at 9:50 AM

According to the USDA, the number of farmers’ markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...

Posted by Noelle Palumbo on October 20, 2017 at 9:45 AM

On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto. 

What is Sidewalk Toronto?

In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be:

A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation… A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet. [Source]

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?

Posted by Noelle Palumbo on October 13, 2017 at 10:00 AM

This week Microsoft purchased 100% of GE’s new Irish wind farm capacity for the next 15 years.

The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations. 

Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Will Tesla Be Puerto Rico's Hero?

Posted by Tucker Wright on October 6, 2017 at 9:30 AM

Yesterday morning Tesla’s Elon Musk responded to a tweet about the devastation in Puerto Rico with this...

That’s right, the genius leader of a non-regulated energy provider tweeted at government officials and the PUC. And guess what? They responded.

And then just this morning, Musk tweeted back!

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Maria's Wakeup Call and What Your Customers Could Be Thinking...

Posted by Noelle Palumbo on September 29, 2017 at 9:30 AM

When Hurricane Maria made landfall in Puerto Rico on September 20, it was lights out for the U.S. territory. 

One hundred percent of the system run by the Puerto Rico Electric Power Authority is offline because Maria damaged every part of it. (Source)
 
The storm was bound to cause destruction to this small island.
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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Do You Have Questions to Add to Our Upcoming Research?

Posted by Noelle Palumbo on September 22, 2017 at 9:30 AM

Both qualitative and quantitative research provide us with great insights into the mindset of the consumer and help us identify generational and industry trends.

As we gear up for our research this fall, with results to present in early 2018, we want to know: What do you want to know? What are the questions that keep you up at night? What’s on your mind?

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

The Sustainability Stalemate: Three Things Every Energy Company Should Consider

Posted by Casey Furr on September 15, 2017 at 9:30 AM

The word “sustainability” suffers from tremendous overuse in the energy space: “solar,” “green,” and “renewables”—everyone uses the same buzzwords. We’ve diluted what some words mean to a point of near meaninglessness. Your customers may say they like to hear these words (and some of them do), but few people actually care. And when they do care, it’s because your intentions and impacts are clear, tangible things that matter to people.

How can you make your efforts authentic?

Here are a few places to start:

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials