Whether you were with us in New Orleans or looking to catch the cliff notes, we have a recap of the best of the best from AESP. With Mardi Gras in the rearview mirror, AESP descended on a city that you’d think would be exhausted from the late nights and the rowdy celebrations – that was not the case – the streets looked alive and busy.
Are you struggling to get commercial and industrial customers to invest in energy management? Do you hear phrases like…
In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19.
(Will you be there? Reach out; let’s meet!)
And as we get closer to the date, we’ve been reflecting on some of our past AESP experiences.
So today, we wanted to share three topics from previous AESP conferences whose insights continue to prove true.
We’ll also give you a little more insight into what we’ll be talking about in a few short weeks.
Let’s get started.
We're excited to be speaking at AESP in a couple of weeks about our C&I research, here's a little preview.
AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy.
For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid.
Erin is a senior marketing analyst in the energy product marketing area of National Grid.
This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session.
As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you.
What do fried chicken, Santa Claus, and sustainable energy all have in common?
The obvious answer would be nothing. But here’s our take: They each fill a void.
In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas.
Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.
So, he wrote a letter to the “North Pole.”
It’s time for another edition of policy, not politics.
Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”
We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.
Well, another week, another development.