As roughly 25% of the US population, Gen X represents a smart target for you. As its members hit the "middle years" buying power is increasing. Combining that with a heavy emphasis on home ownership and generational values that include "benefit-driven" purchases and sustainability, it becomes clear that energy efficiency programs and solutions are relevant for this audience.   

Millennials spend more time with media than ever. The number of advertisements they are exposed to is overwhelming. They spend approximately 9.5 hours a day or 67 hours a week using media. Knowing this, how do you capture their attention and inspire them to take action? 

As marketers, we’re able to track everything we put out into the ether. So most of the time we tag just that in order to provide clients every impression, click, visit, open, like, follow, share… the list goes on.

Interesting though that what matters most are not campaign results by the click, but overall customer satisfaction scores and annual kWh saved. These are the real measures in which prove you successful, or not.