We recently hit the road and talked to consumers about buying appliances. The process. How they handle it. What they look for. And how they relate it to energy efficiency. (WATCH some of the clips here.)
What else did we hear?
We recently hit the road and talked to consumers about buying appliances. The process. How they handle it. What they look for. And how they relate it to energy efficiency. (WATCH some of the clips here.)
What else did we hear?
Topics: Customer-Centric Marketing, Energy Efficiency, Research
Breathe new life into your business programs. Help customers navigate the right energy investments by selling your products and services as solutions to their business – not just their bill.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
Energy is a business cost. Saving it is a business BOOST.
WATCH highlights from a series of qualitative interviews with business owners and executives where we discuss the meaning of energy costs and energy savings.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency