Ann Hoogenboom

Recent Posts

How Architects Could Be Your Ticket to the C&I Customer

Posted by Ann Hoogenboom on February 16, 2018 at 9:00 AM

Photo by Daniel McCullough on Unsplash

Are you struggling to get commercial and industrial customers to invest in energy management? Do you hear phrases like…


“It’s too expensive.”
“We can’t afford to schedule a shutdown."
“By the time we finish the update, the technology will be obsolete.”


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Topics: commercial, industrial, personas, research, trade-ally

Baking a Cake for the Commercial & Industrial Customer at AESP

Posted by Ann Hoogenboom on February 2, 2018 at 10:30 AM

We're excited to be speaking at AESP in a couple of weeks about our C&I research, here's a little preview.

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Topics: hyper-targeting, commercial, industrial, personas

An Ad Agency With a Serious Mission

Posted by Ann Hoogenboom on December 15, 2017 at 9:30 AM

KSV is a certified B Corp.

Enter buzzwords: mission-driven, values-led.

We see these words on the ‘about’ pages of businesses in all sectors across the globe.

But B Corp could actually be the next major movement for business—Forbes, Inc., Fortune, and Huffpost have all written about it as a movement to watch.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

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