--- title: EnergyWire | A blog by KSV | Ann Hoogenboom (2) description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (2) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Ann Hoogenboom ### Recent Posts ## [How Architects Could Be Your Ticket to the C&I Customer](https://blogs.ksvc.com/energy-wire/architects/and/commercial/customers) Posted by [Ann Hoogenboom](https://blogs.ksvc.com/energy-wire/author/ann-hoogenboom) on February 16, 2018 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/daniel-mccullough-348489.jpg)](https://blogs.ksvc.com/energy-wire/architects/and/commercial/customers) Photo by [Daniel McCullough](https://unsplash.com/photos/-FPFq_trr2Y?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/search/photos/architect?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) Are you struggling to get commercial and industrial customers to invest in energy management? Do you hear phrases like…   “It’s too expensive.”   “We can’t afford to schedule a shutdown."   “By the time we finish the update, the technology will be obsolete.”   [Read More](https://blogs.ksvc.com/energy-wire/architects/and/commercial/customers) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/architects/and/commercial/customers#comments-listing) Topics: [Research](https://blogs.ksvc.com/energy-wire/topic/research) ## [Baking a Cake for the Commercial & Industrial Customer at AESP](https://blogs.ksvc.com/energy-wire/baking/a/cake/for/commercial/industrial/customers) Posted by [Ann Hoogenboom](https://blogs.ksvc.com/energy-wire/author/ann-hoogenboom) on February 2, 2018 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/cake-1.jpg)](https://blogs.ksvc.com/energy-wire/baking/a/cake/for/commercial/industrial/customers) *We're excited to be speaking at AESP in a couple of weeks about our C&I research, here's a little preview.* [Read More](https://blogs.ksvc.com/energy-wire/baking/a/cake/for/commercial/industrial/customers) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/baking/a/cake/for/commercial/industrial/customers#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) ## [An Ad Agency With a Serious Mission](https://blogs.ksvc.com/energy-wire/b/corp/an/ad/agency/with/a/mission) Posted by [Ann Hoogenboom](https://blogs.ksvc.com/energy-wire/author/ann-hoogenboom) on December 15, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-11-28%20at%2011.50.47%20AM.png)](https://blogs.ksvc.com/energy-wire/b/corp/an/ad/agency/with/a/mission) KSV is a certified B Corp. Enter buzzwords: mission-driven, values-led. We see these words on the ‘about’ pages of businesses in all sectors across the globe. But B Corp could actually be the next major movement for business—*Forbes*, *Inc.*, *Fortune*, and *Huffpost* have all written about it as a movement to watch. [Read More](https://blogs.ksvc.com/energy-wire/b/corp/an/ad/agency/with/a/mission) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/b/corp/an/ad/agency/with/a/mission#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [Previous](https://blogs.ksvc.com/energy-wire/author/ann-hoogenboom/page/1) [All posts](https://blogs.ksvc.com/energy-wire/all) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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