Join us in picturing this:
Join us in picturing this:
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices
We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration
If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Marketing Strategy and Best Practices, Audience Segmentation