--- title: EnergyWire | A blog by KSV | Energy Wire (24) description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (24) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Energy Wire ### Recent Posts ## [Addressing Fears Around Smart Systems](https://blogs.ksvc.com/energy-wire/2010/11/29/20101129addressing-fears-around-smart-systems) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 29, 2010 at 12:08 PM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/29/20101129addressing-fears-around-smart-systems) *The Economist Magazine* concludes its recent 14-page special report “It’s a Smart World” [(read the intro here)](http://www.economist.com/node/17388368?story_id=17388368) with a look at reasons why people fear smart systems. Number one on the list of unintended consequences is, of course, loss of privacy and increased government surveillance. We’ve known for some time that every action we take online leaves a digital footprint. Now, even our offline actions will be traced, thanks to smart systems. [Read More](https://blogs.ksvc.com/energy-wire/2010/11/29/20101129addressing-fears-around-smart-systems) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/29/20101129addressing-fears-around-smart-systems#comments-listing) ## [Turf Wars in the Smart World](https://blogs.ksvc.com/energy-wire/2010/11/20/20101120turf-wars-in-the-smart-world) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 20, 2010 at 1:10 PM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/20/20101120turf-wars-in-the-smart-world) [Last week we blogged](http://www.KSVC.com/blog/residential-efficiency/it%E2%80%99s-a-smart-world-after-all/) about *The Economist Magazine’s* recent special report on smart systems [(read the intro here)](http://www.economist.com/node/17388368?story_id=17388368). The report examines some of the barriers to an increasingly smart world. No doubt you’re familiar with the technological hurdles (cost, antiquated IP address system, fear of hack attacks, etc). [Read More](https://blogs.ksvc.com/energy-wire/2010/11/20/20101120turf-wars-in-the-smart-world) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/20/20101120turf-wars-in-the-smart-world#comments-listing) ## [BECC Day 2 Report](https://blogs.ksvc.com/energy-wire/2010/11/17/20101117becc-day-2-report) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 17, 2010 at 8:58 AM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/17/20101117becc-day-2-report) More great learning on day two of the Behavior, Energy & Climate Change (BECC) conference in Sacramento, including the best presentation of the conference. That honor goes to Col. Robert J. Charette, Jr., director of the year-old Expeditionary Energy, United States Marine Corps. Col. Charette's mission is all about using renewable energy and energy efficiency on the battlefield, not to save money or energy or the environment, but to save lives. Too many Marines are killed or wounded working the supply lines, bringing water and fuel to the front. By reducing the demand at the front lines, fewer Marines are targets of the enemy while working the supply chain. [Read More](https://blogs.ksvc.com/energy-wire/2010/11/17/20101117becc-day-2-report) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/17/20101117becc-day-2-report#comments-listing) ## [BECC Day 1 Report](https://blogs.ksvc.com/energy-wire/2010/11/16/20101116becc-day-1-report) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 16, 2010 at 8:58 AM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/16/20101116becc-day-1-report) This year's rendition of the Behavior, Energy & Climate Change conference, in sunny and balmy Sacramento, is off to a solid start. Here's what's sticking for me... [Read More](https://blogs.ksvc.com/energy-wire/2010/11/16/20101116becc-day-1-report) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/16/20101116becc-day-1-report#comments-listing) ## [It’s a Smart World After All](https://blogs.ksvc.com/energy-wire/2010/11/13/20101113its-a-smart-world-after-all) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 13, 2010 at 2:51 PM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/13/20101113its-a-smart-world-after-all) Last week’s *Economist* (November 8, 2010) includes a 14-page special report on smart systems. “It’s a Smart World” [(read the intro here)](http://www.economist.com/node/17388368?story_id=17388368) provides a snapshot view of smart system growth worldwide. Smart technologies touch everything from phones to oil exploration, and from power grids to city management. In today’s world, anyone and anything can become a sensor, with enormous potential impacts upon industry and the very ways that people live their lives. [Read More](https://blogs.ksvc.com/energy-wire/2010/11/13/20101113its-a-smart-world-after-all) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/13/20101113its-a-smart-world-after-all#comments-listing) ## [The New Face of Energy Efficiency: A Smiley One](https://blogs.ksvc.com/energy-wire/2010/11/07/20101107the-new-face-of-energy-efficiency-a-smiley-one) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 6, 2010 at 8:53 PM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/07/20101107the-new-face-of-energy-efficiency-a-smiley-one) When it comes to home energy choices and consumption, consumers might believe that their behavior is based upon high-minded motives, such as concern for the environment. Or maybe behavior is based on practical concerns: money, budgets, value. But psychologists and behavioral economists say that consumer behavior boils down to something more fundamental. Good old-fashioned [peer pressure.](http://www.KSVC.com/blog/residential-efficiency/when-peer-pressure-is-a-good-thing/) [Read More](https://blogs.ksvc.com/energy-wire/2010/11/07/20101107the-new-face-of-energy-efficiency-a-smiley-one) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/07/20101107the-new-face-of-energy-efficiency-a-smiley-one#comments-listing) ## [You are invited to a special solutions lab with Jeffrey Hollender](https://blogs.ksvc.com/energy-wire/2010/11/04/20101104you-are-invited-to-a-special-solutions-lab-with-jeffrey-hollender) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 4, 2010 at 12:50 PM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/11/04/20101104you-are-invited-to-a-special-solutions-lab-with-jeffrey-hollender) Nothing To Hide *The Power of Ethics in the Age of Social Media* [Read More](https://blogs.ksvc.com/energy-wire/2010/11/04/20101104you-are-invited-to-a-special-solutions-lab-with-jeffrey-hollender) 1 Comment [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/11/04/20101104you-are-invited-to-a-special-solutions-lab-with-jeffrey-hollender#comments-listing) ## [Who's Keeping Score On Energy Efficiency? Glad You Asked...](https://blogs.ksvc.com/energy-wire/2010/10/29/20101029whos-keeping-score-on-energy-efficiency-glad-you-asked) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 29, 2010 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/10/29/20101029whos-keeping-score-on-energy-efficiency-glad-you-asked) The American Council for an Energy-Efficient Economy [(ACEEE.org)](http://www.aceee.org/) has released its [annual scorecard](http://www.aceee.org/sector/state-policy/scorecard) comparing states’ policies, documenting best practices, and recognizing leadership among the states. The Scorecard encourages states to continue to raise the bar in their efficiency commitments. California stayed in the number one spot for the fourth year in a row, with Massachusetts running a close second. [Read More](https://blogs.ksvc.com/energy-wire/2010/10/29/20101029whos-keeping-score-on-energy-efficiency-glad-you-asked) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/10/29/20101029whos-keeping-score-on-energy-efficiency-glad-you-asked#comments-listing) ## [Renewable Energy Benefits the U.S. Military](https://blogs.ksvc.com/energy-wire/2010/10/28/20101028renewable-energy-benefits-the-u-s-military) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 28, 2010 at 11:27 AM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/10/28/20101028renewable-energy-benefits-the-u-s-military) The use of renewable energy not only benefits consumers and business owners. The U.S. Department of Defense is aggressively pursuing renewable energy, as well. Military leaders are supporting renewable energy technologies because of increased security and energy independence concerns. According to Joe Sikes, director of Facilities Energy for the Office of the Deputy Under Secretary of Defense, renewable energy sources make the military less vulnerable to attacks. For instance, mobile solar and wind generators may one day replace fuel trucks that are frequent targets of attack. [Read More](https://blogs.ksvc.com/energy-wire/2010/10/28/20101028renewable-energy-benefits-the-u-s-military) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/10/28/20101028renewable-energy-benefits-the-u-s-military#comments-listing) ## [Where Spirituality and Marketing Collide](https://blogs.ksvc.com/energy-wire/2010/10/27/20101027where-spirituality-and-marketing-collide) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 27, 2010 at 10:41 AM - [Tweet](https://twitter.com/share) [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://blogs.ksvc.com/energy-wire/2010/10/27/20101027where-spirituality-and-marketing-collide) [August Turak](http://www.augustturak.com/beta/), writing for [Advertising Age](http://adage.com/cmostrategy/article?article_id=146581) recently, tells us that spirituality is going to be the defining trend of the 21st century. Think about it. Hollywood films from “The Matrix” all the way to “The Devil Wears Prada” are based on Joseph Campbell’s work on the hero’s journey toward spiritual transformation. Meditation, yoga, and spirituality in business are becoming commonplace, says [Megatrends 2010](http://www.amazon.com/Megatrends-2010-Rise-Conscious-Capitalism/dp/1571744568). [Read More](https://blogs.ksvc.com/energy-wire/2010/10/27/20101027where-spirituality-and-marketing-collide) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2010/10/27/20101027where-spirituality-and-marketing-collide#comments-listing) [Previous](https://blogs.ksvc.com/energy-wire/author/valentineerb/page/23) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/valentineerb/page/25) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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