Cavan Chasan

Recent Posts

Revisit Your Data Nightmares

Posted by Cavan Chasan on January 24, 2019 at 10:30 AM

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, metrics, data science, future of energy, digital transformation, personalization, energy marketing, 2019, data

Adaptability is King

Posted by Cavan Chasan on May 19, 2017 at 9:30 AM

This week we want to talk about adaptability… 

and TV.

What it means to “watch TV” has changed a lot over the last few years.

TV is everywhere now. 

From the flat screen in the living room to your cell phone on the go.

People don’t just sit on the couch anymore. They watch TV on their computers in bed, on their tablet at the gym and on their phones on the train.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

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