--- title: An Energy Revolution... and the Millennials Who Demand It description: This week we're highlighting some of the comments we heard during the KSV session on millennials and energy at BECC2016. image: https://blogs.ksvc.com/hubfs/Screen%20Shot%202016-11-04%20at%208.02.26%20AM.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # An Energy Revolution... and the Millennials Who Demand It Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on November 4, 2016 at 9:30 AM - [Tweet](https://twitter.com/share) Last week we shared with you some of the biggest takeaways from our time at the BECC conference, this week we're highlighting some of the comments we heard during the KSV session on millennials and energy. **There is a revolution happening in the energy space.** And in addition to all the disruption and transformation that this new dawn is bringing, it also brings a new kind of customer. A younger customer. A customer who is increasingly aware there are choices and opportunities when it comes to their energy provider.  It’s up to you, utilities, energy companies, and smart home providers, to make them comfortable, confident and educated in what you can or do provide them. So we hit the road to talk to this generation about energy and energy efficiency. The two big takeaways: - They **want to learn more** about energy efficiency. - They **don’t know they have a resource** in their utility. **[![Screen Shot 2016-11-04 at 8.02.26 AM.png](https://blogs.ksvc.com/hs-fs/hubfs/Screen%20Shot%202016-11-04%20at%208.02.26%20AM.png?width=406&height=228&name=Screen%20Shot%202016-11-04%20at%208.02.26%20AM.png)](https://vimeo.com/ksv/review/143911573/a3a9407af0)** **[WATCH](https://vimeo.com/ksv/review/143911573/a3a9407af0)** the video highlights here. In addition, KSV’s 2015 market research showed 60% of homeowners aged 25-34 believe their utility could be doing more to encourage energy efficiency. This is significantly higher than any other age group. So, you’ve got some catching up to do. And fast… According to the Brookings Institute, Millennials are increasingly important to the future of utilities: - In five years, they will make up **1/3 of the adult population.** - In ten years, they will make up **75% of the work force.** In addition, this customer will demand more information, services and products than ever before. Don’t worry though. They only have 3 criteria: **cheap, convenient, and cool.**  (Oh, brother…) The information they demand is instantaneous, constantly accessible and personalized to them. Or else? They won’t pay you any attention. They won’t recall the hard work you’ve put into your marketing. And if they don’t know you’ve got solutions and/or that you’re trying, you’re likely looking at shrinking JD Power scores and little hope for participation. (Much less, advocacy.) So back to their response on energy efficiency – WHY are we not making these customers a priority? NOW? Energy efficiency is a big opportunity. It’s something they’re already interested in… and an area where they need a resource. A place they admittedly need a Trusted Advisor. Show them you can bring value into their lives and homes. Show them you’ve got the answers. Want even more millennial insights?  Check out our [two page brief on millennials and energy.](https://ksvc-2224113.hs-sites.com/millennialbrief)   [![EnergyWire\_ColumnButton\_test\_copy.png](https://blogs.ksvc.com/hs-fs/hubfs/EnergyWire_ColumnButton_test_copy.png?width=180&name=EnergyWire_ColumnButton_test_copy.png) Download the brief now.](https://ksvc-2224113.hs-sites.com/millennialbrief)   Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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