--- title: How quizzes change the game for brands description: How quizzes change the game for brands image: https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-shot-2014-04-15-at-2_33_15-PM-3.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # How quizzes change the game for brands Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on April 15, 2014 at 10:38 AM - [Tweet](https://twitter.com/share) [![Screen shot 2014-04-15 at 2.33.15 PM](https://blogs.ksvc.com/hs-fs/hubfs/Imported_Blog_Media/Screen-shot-2014-04-15-at-2_33_15-PM-3.png?width=238&height=208&name=Screen-shot-2014-04-15-at-2_33_15-PM-3.png)](http://static.squarespace.com/static/540dc9e2e4b0faec24ca8a2c/5416ec00e4b0a15372e6ad62/5416ec05e4b0a15372e6b33d/1397572640000/Screen-shot-2014-04-15-at-2.33.15-PM.png?format=original) I have an addiction. And that addiction is taking [BuzzFeed](http://www.buzzfeed.com/) quizzes. How else will I know what kind of pasta I am, or what city I should live in? Maybe these quizzes feed into our me-centric, “I tweeted what I had for breakfast” culture. Maybe it’s the same reason horoscopes are popular. Or maybe they just make me feel like a 13-year old again, taking quizzes in *Seventeen* magazine.  Apparently, I’m not alone. BuzzFeed’s most-shared post in 2013 was a quiz called “[Which ‘Grease’ Pink Lady Are You](http://www.buzzfeed.com/louispeitzman/which-grease-pink-lady-are-you)[?](http://www.buzzfeed.com/louispeitzman/which-grease-pink-lady-are-you)” As of this week, that post has 3,960,645 views. Brands have taken notice. Many have discovered quizzes can be a great data-mining tool, and a new way to engage with fans. Those brands include utility companies, who are using online, interactive quizzes to engage their customers in a topic you might not expect: energy efficiency. So, why do these quizzes work for brands, including utilities? 1. **They’re a relationship-building tool**. As BuzzFeed’s editorial director[Summer Anne Burton explains](http://www.huffingtonpost.com/2014/02/20/buzzfeed-quiz-how-do-they-work_n_4810992.html), good quizzes work because “the results feel personal and you can relate to them.” 2. **They alter expectations.** Customers have a clear set of expectations when it comes to communication from utility companies. These quizzes break out of the white noise. They surprise, and even entertain. 3. **They change the conversation.** We’ve heard the facts about energy efficiency. It’s a topic that’s usually treated as serious and complex. Quizzes prove the conversation about energy savings doesn’t have to be boring. Utilities are finding ways to change the game. So, what is *your* audience expecting? And how can you do something different? ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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