--- title: The Hunt for the Energy Panda description: The Hunt for the Energy Panda image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # The Hunt for the Energy Panda Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 4, 2011 at 1:27 PM - [Tweet](https://twitter.com/share) Any revolution in consumer and social behavior needs a rich symbol with a name, a story, and emotional appeal. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "WWF")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Consider the panda logo for the [World Wildlife Fund](http://wwf.panda.org/who_we_are/history/millennium/). It evokes the beauty, preciousness, and fragility of the natural world. Energy consciousness needs its own “panda”. The [Smart Grid Consumer Collaborative](http://smartgridcc.org/) has joined with [Frog Design](http://www.frogdesign.com/) to create one. Three finalists have risen to the top. The final concept will become a symbol of SGCC’s mission to make the smart grid more accessible to consumers. This is fun. [Check out the finalists](http://vimeo.com/19410397) and choose your favorite: - **LOOP:** A mobius strip, a perfect mathematical form with one continuous surface. It reminds us of our contributions to a never-ending cycle. The Loop can be a logo, a bicycle pinwheel, a rooftop generator, or a large-scale monument that represents an entire community’s commitment to the energy cause. Scores high on beauty. - **CHARGE:** A solar-powered ring allows you to exchange data with other ring wearers, build a social network, or use a cool smartphone app. Wear the tungsten core ring, and it lights up to reveal a lightening bolt. High marks for its “wow” factor. - **FACE:** A kid-focused mythic universe of energy-saving characters with Pokemon-esque appeal.  Expect comic books, backpacks, and figurines. Bonus points for cuteness, and potential impact on the next generation. ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. 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