--- title: "Tips: Marketing Energy Efficient Homes" description: "Tips: Marketing Energy Efficient Homes" image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # Tips: Marketing Energy Efficient Homes Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on September 23, 2010 at 12:17 PM - [Tweet](https://twitter.com/share) The economic downturn has devastated housing markets, but there are a few positives. One is the growth of the green building movement – it’s getting a boost from homeowners eager to economize on energy costs, and builders looking to pull apart from the rest of the pack. Green homes are no longer a niche product for high-end buyers. National certification programs such as [LEED](http://www.usgbc.org/DisplayPage.aspx?CategoryID=19) and [Energy Star](http://www.energystar.gov/) now have counterparts in many states. Energy-efficient measures could soon become a staple of all new homes, if consumer and industry trends are any indication. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "EE Home")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)David Barista, editor at [ProfessionalBuilder.com](http://www.housingzone.com/pb/article/five-tips-marketing-and-selling-green-homes), offers a few marketing tips for green builders. His list is an instructive look into the challenges of marketing green to home buyers, arguably a “gateway” into residential energy efficiency. Barista suggests “doing the math” for potential buyers by providing side-by-side comparisons of energy efficient homes versus more typical homes. Use plenty of colorful, dramatic charts and graphs, rather than doing straight dollar comparisons. Make sure comparisons are “pin-point accurate”, especially when making a guarantee on utility cost savings. More tips: - Avoid discussing payback periods, which are often much longer than buyers envision staying in a home. - Understand your buyers and their level of commitment to green practices. Some buyers care that their home is healthy and safe, while others choose green as a statement of personal style. - And don’t forget to emphasize the health benefits.  Green homes are often healthier places for people to live in. What strategies can we learn from other industries marketing green? 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