--- title: Smart Grid Tough Sell description: Smart Grid Tough Sell image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # Smart Grid Tough Sell Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 29, 2010 at 11:17 AM - [Tweet](https://twitter.com/share) When it comes to persuading consumers about the benefits of Smart Grid, utility executives are cautious. According to a survey released last week by Oracle Corp., utilities executives think Smart Grid is going to be a tough sell. Most of the concern stems from potential rate increases consumers are likely to face. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "sg")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)A number of Smart Grid pilots in California, Connecticut and Washington, D.C., already encountered stiff consumer opposition, especially to higher time-of-use rates. The Oracle survey also found that only one in five utility executives are planning system-wide smart meter deployments. Martin LaMonica at CNET's Green Tech blog has a helpful summary of the survey ([http://bit.ly/cukSB3](http://bit.ly/cukSB3)). ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. 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