--- title: Efficiency Deep Freeze description: Efficiency Deep Freeze image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # Efficiency Deep Freeze Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 24, 2010 at 3:24 PM - [Tweet](https://twitter.com/share) So much for saving energy by replacing the fridge. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "Refig")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)A new report from the World Economic Forum and IHS Cambridge Energy Research Associates suggests that Americans are indeed replacing their old, inefficient refrigerators with new ones. But they're keeping the old ones running elsewhere in their homes and actually increasing their energy consumption. Ouch! Also, according to the U.S. Department of Energy, 26% of us have two refrigerators and the rate is growing by a percent a year. Cold beer, anyone? Get the full pint at *The New York Times* "Green Inc." blog ([http://nyti.ms/d9iMeH](http://nyti.ms/d9iMeH)). ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. 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