--- title: Empire Efficiency description: Empire Efficiency image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # Empire Efficiency Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 9, 2010 at 2:15 PM - [Tweet](https://twitter.com/share) Early in my career I spent a few years hanging out on the high reaches (72nd floor) of the Empire State Building, working for a small B2B agency. Besides the spectacular view north to the then Pan Am building (now MetLife), I recall the paint-encrusted, creaky steel windows that actually opened, if only a crack. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "empire state building")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Well, now those windows are headed for the recycling bin. According to a post at Triplepundit ([http://bit.ly/9tJRHX](http://bit.ly/9tJRHX)), the landmark building, finished during the depths of the Great Depression, is about to undergo a significant energy efficiency retrofit, including thin-film, inert-gas-filled windows, new lighting, and a new HVAC system. Triplepundit reports that the retrofit team (Rocky Mountain Institute, Jones Lang LaSalle, Clinton Climate Initiative, and Johnson Controls) estimates a remarkable 38% reduction in energy consumption. Not bad for 79-year-old Art Deco spire. Once the world's tallest building, today the Empire State Building ranks as the \_\_ tallest in the world today. (Make your guess in the comments section.) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! Email Subscribe © 2025 KSV [![LinkedIn](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-linkedin-cream-80.png "LinkedIn")](https://www.linkedin.com/company/kelliher-samets-volk/) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-twitter-cream-80.png "Twitter")](https://twitter.com/KSVTweets) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/11/icon-facebook-cream-80.png "icon-facebook-cream-80")](https://www.facebook.com/ksv.agency) [![Instagram](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-instagram-cream-80.png "Instagram")](https://www.instagram.com/ksv.agency/) [Privacy Policy & Cookies](https://www.ksvagency.com/privacy-policy/) [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-cream-640.png "KSV")](https://www.ksvagency.com) ![X](https://www.ksvagency.com/wp-content/uploads/2020/12/icon-x-cream-70-50.png "X") What We Do [Work](https://www.ksvagency.com/work/) [Blog](https://blogs.ksvc.com/energy-wire) Who We Are [About](https://www.ksvagency.com/about/) [Careers](https://www.ksvagency.com/careers/) [Contact](https://www.ksvagency.com/contact/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Energy Wire", "url" : "https://blogs.ksvc.com/energy-wire/author/valentineerb" }, "datePublished" : "2010-03-09T19:15:07.000Z", "headline" : "Empire Efficiency", "image" : [ "https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png" ], "mainEntityOfPage" : { "@id" : "https://blogs.ksvc.com/energy-wire/2010/03/09/20100309empire-efficiency", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blogs.ksvc.com/hubfs/Logo_darkblue-1.png" }, "name" : "KSVC" } } ```