You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.
Our latest bout of research uncovered insights from energy customers around the topic of home batteries. We plan to package it all up for you soon (stay tuned!), but until then, here are five things—lightning round style—that consumers want you to know when it comes to home batteries:
A different, but still useful, home battery.
They don’t really know about them. Even those that have heard of them aren’t familiar with how they can benefit from owning or leasing a home battery.
Once the benefits of home batteries are explained to customers, however, they become a very appealing option.
Utilities/electric providers are seen as the top source of information homeowners would trust to provide information about home batteries.
Homeowners would be most interested in bundling a home battery system with solar panels.
Homeowners aren’t quite ready to purchase home batteries outright, but are open to leasing options.
The bottom line: Just because your customers aren’t familiar with home batteries, it doesn’t mean they aren’t open to learning more about them. Don’t underestimate your value here: they’re trusting you, their energy company, to educate them. Be ready with clear, concise messaging that underscores the benefits of home energy storage and how it might complement other clean energy technologies, such as solar, to help them save money and energy and reduce their carbon footprint.
Stay tuned over the coming weeks as we dive deeper into these insights, and let us know: Are you already talking to your customers about home batteries?