--- title: EnergyWire | A blog by KSV | Utility Communications description: Utility Communications | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Beyond Bill Shock: How Energy Brands Can Build Trust Through Affordability](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on October 1, 2026 at 3:37 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Affordability_HeroImage.jpg)](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability) [Read More](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [KSV Named Outstanding Independent Agency at 2025 MUSE Creative Awards](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on April 29, 2025 at 4:38 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EW_KSV.jpg)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) KSV has been named Outstanding Independent Agency at the 2025 MUSE Creative Awards, a recognition that highlights the bold, strategic, and collaborative work our team brings to clean energy marketing. This prestigious honor leads to a total of nine MUSE Creative Awards that we took home this year, celebrating standout work for partners like New York State, the NHSaves® utility partners, Mars, and PECO.  [Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Using Hyper-Local Creative to Raise Awareness of Energy Efficiency](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on January 16, 2025 at 4:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/unnamed%20(1).png)](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide) The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for. [Read More](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Creative Showcase: Turning Obstacles into Opportunities for Creative Innovation](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 1, 2020 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/catfishbowl.png)](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) As the coronavirus made itself and its effects known to the world, brands were forced to transform marketing plans, adjust operations and pivot strategies on a dime in order to meet current and potential consumers where they were at in a way that felt authentic and timely. And where they were at was in the midst of a pandemic unlike anything anyone had ever seen before. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Take it from Bill Gates: Content is (Still) King](https://blogs.ksvc.com/energy-wire/content-is-king) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 3, 2020 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-pixabay-260024.jpg)](https://blogs.ksvc.com/energy-wire/content-is-king) 24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “[Content is King](https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9).”  [Read More](https://blogs.ksvc.com/energy-wire/content-is-king) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/content-is-king#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on May 14, 2020 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/black-and-brown-desk-globe-3994840.jpg)](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use. [Read More](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [5 Ways Clean Energy Will Help Define the New Normal](https://blogs.ksvc.com/energy-wire/new-normal) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 8, 2020 at 11:39 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/electric-windmill-163317.jpg)](https://blogs.ksvc.com/energy-wire/new-normal) As we [mentioned last week](https://blogs.ksvc.com/energy-wire/permission-to-lead), re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.  [Read More](https://blogs.ksvc.com/energy-wire/new-normal) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new-normal#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on March 6, 2020 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/BatteryWindow.jpg)](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free [here](https://homebatteries.ksvc.com/ksv/whitepaper/2020/homeowners_batterystorage)! [Read More](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Running on a Full Battery](https://blogs.ksvc.com/energy-wire/aesp-battery-preview) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 20, 2020 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Think%20Outside.jpg)](https://blogs.ksvc.com/energy-wire/aesp-battery-preview) It’s been a busy start to the year over in KSV-land. Channeling our innermost [Lizzo](https://blogs.ksvc.com/energy-wire/welcome2020), our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year. [Read More](https://blogs.ksvc.com/energy-wire/aesp-battery-preview) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/aesp-battery-preview#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) ## [What Does Your Brand Stand For?](https://blogs.ksvc.com/energy-wire/brands-taking-risks) Posted by [Team KSV](https://blogs.ksvc.com/energy-wire/author/team-ksv) on February 6, 2020 at 12:01 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture-5.png)](https://blogs.ksvc.com/energy-wire/brands-taking-risks) Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitments—whether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issues—can feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral.  [Read More](https://blogs.ksvc.com/energy-wire/brands-taking-risks) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/brands-taking-risks#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/utility-communications/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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