Google Analytics & Strategy: The PB&J of Impactful Marketing

Posted by Ashley Nicholls and Brent Sitterly on March 14, 2019 at 11:15 AM

Peanut butter & jelly.

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Topics: customer experience, metrics, marketing attribution, data science, marketing solutions, research, energy marketing, utility of the future, 2019, data

On Average, It Takes 22 Days and 32 Touch Points to Drive One Conversion… How Do You Measure That?

Posted by Ashley Nicholls on July 14, 2016 at 8:00 AM

On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.

22 days + 32 touch-points = 1 conversion. 

That’s some unfair math if you ask me.

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Topics: Utility Marketing, metrics, roi, marketing attribution, marketing

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