--- title: EnergyWire | A blog by KSV | Data and Analytics description: Data and Analytics | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [The Solar Customer Experience Consumers Want](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on October 10, 2019 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture-2.png)](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want) In the spring of this year, solar installations in the US surpassed [two million](https://www.greentechmedia.com/articles/read/u-s-solar-installations-top-2-million#gs.8kpr6c), just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach. Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand.  At KSV, we have seen this firsthand. [Read More](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on September 5, 2019 at 9:47 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture.png)](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets) According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association. Why?  Consumers’ purchasing decisions are being driven by their key values.  Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.   Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar. [Read More](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Google Analytics & Strategy: The PB&J of Impactful Marketing](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Posted by [Ashley Nicholls and Brent Sitterly](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls-and-brent-sitterly) on March 14, 2019 at 11:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/board-marketing-strategy-6229.jpg)](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Peanut butter & jelly. [Read More](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Revisit Your Data Nightmares](https://blogs.ksvc.com/energy-wire/data-solutions) Posted by [Cavan Chasan](https://blogs.ksvc.com/energy-wire/author/cavan-chasan) on January 24, 2019 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/access-apple-blur-139387.jpg)](https://blogs.ksvc.com/energy-wire/data-solutions)   As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection. At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data. [Read More](https://blogs.ksvc.com/energy-wire/data-solutions) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/data-solutions#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy) ## [Voice, Visualization, and AI: On MarTech and the Future](https://blogs.ksvc.com/energy-wire/martech-and-the-future) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on November 29, 2018 at 12:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EnergyWire_Opt1-2.png)](https://blogs.ksvc.com/energy-wire/martech-and-the-future)   [Read More](https://blogs.ksvc.com/energy-wire/martech-and-the-future) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/martech-and-the-future#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Proven Ways to Talk to the C&I Customer](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 19, 2018 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202018-01-19%20at%208.34.51%20AM.png)](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy.  For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid.  Erin is a senior marketing analyst in the energy product marketing area of National Grid.  This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session. [Read More](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Lessons We Can't (and Won't) Forget](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 5, 2018 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/selltheproblemyousolve.png)](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you.  [Read More](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [I’m Dreaming of a Fried Chicken Christmas](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) Posted by [Abby Goudey](https://blogs.ksvc.com/energy-wire/author/abby-goudey) on December 29, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/kfcchristmas.jpg)](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) What do fried chicken, Santa Claus, and sustainable energy all have in common? The obvious answer would be nothing. But here’s our take: They each [fill a void](http://www.bbc.com/capital/story/20161216-why-japan-celebrates-christmas-with-kfc). In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas. [Read More](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [KSV Says Happy Holidays from Adweek](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on December 22, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-12-22%20at%208.53.58%20AM.png)](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto *Adweek*’s [list of most creative agency farewells](http://www.adweek.com/creativity/agency-holiday-cards-2017-the-most-creative-farewells-to-the-year-pt-3/) of the year. So, he wrote a letter to the “North Pole.” [Read More](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Trump & Energy Update: Climate Change No Longer Listed as a National Security Threat](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on December 19, 2017 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/trump12.19.jpg)](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat) ***It’s time for another edition of policy, not politics.*** Last week we [mentioned](https://blogs.ksvc.com/energy-wire/trump/update/the/ndaa) that Donald Trump signed the NDAA that said, “*Climate change is a direct threat to the national security of the United States.”* We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act. Well, another week, another development. [Read More](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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