3 Things to Learn from Our Favorite Influencers of 2019

Posted by Shaina Kaye on November 21, 2019 at 11:01 AM

November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.

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Topics: communications, marketing solutions, smart products, Tesla, content marketing, content marketing strategy, direct to consumer

A Road Map for Your 2020 Content Marketing Strategy

Posted by Shaina Kaye on November 7, 2019 at 11:52 AM

Looking for the key to success in 2020? A tried-and-true tactic to build new relationships, nurture current connections, grow awareness, educate your customers, boost your digital presence, drive sales, foster leads, and stay competitive? Content marketing is your secret weapon.

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Topics: communications, marketing solutions, content marketing, content marketing strategy, thought leadership, B2B marketing

Commitments, Promises & Innovations: Our Spring Energy Round Up

Posted by Shaina Kaye on March 28, 2019 at 10:45 AM

Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.

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Topics: innovation, B Corporation, communications, renewable energy, hurricane, natural disaster, round up, electric vehicles, clean energy, climate change, social media best practices, inspiration, 2019, 80x50, sustainability

Four Energy Companies Acing the Social Media Game

Posted by Shaina Kaye on March 21, 2019 at 10:15 AM

We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.

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Topics: Customer Engagement, utility communications, communications, energy marketing, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram, inspiration, 2019

Leverage Personalization to Increase Customer Engagement and Satisfaction

Posted by Lauren Bell on June 8, 2016 at 12:30 PM

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

  • 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
  • 60% spend more with retailers that use behavioral data to create relevant offers.
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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation

Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

Customers: Excited About Energy. Indifferent to Utilities.

Posted by Lauren Bell on May 19, 2016 at 1:14 PM

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, ENERGY, utilities, utility communications, communications, energy efficiency, Energy Wire, KSV research

Three things 'Smart Home' Brands Can Learn from Apple... and Why.

Posted by Lauren Bell on April 28, 2016 at 4:28 PM
WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Apple, communications, connected home, energy efficiency, Energy Wire, KSV research, Smart Home

Five Attributes of Successful Energy Efficiency Programs, By Industry Expert

Posted by Lauren Bell on April 21, 2016 at 9:28 AM
WATCH outtake from interview.

Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, industry expert, KSV research, marketing, Mary Stewart

When the Time Comes, How Do You Ensure Your Customer Chooses YOU?

Posted by Lauren Bell on March 18, 2016 at 6:09 AM

Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.

Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.

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Topics: Customer-Centric Marketing, utilities, utility communications, Utility Marketing, B Corporation, communications, energy efficiency, Energy Wire, Green Mountain Power, KSV research, marketing

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