---
title: EnergyWire | A blog by KSV | Branding and Brand Value
description: Branding and Brand Value | EnergyWire is KSV’s  bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers.
---

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- [EnergyWire](https://blogs.ksvc.com/energy-wire)

## [Leveraging Design and Social Strategy to Uplift and Empower Vermonters](https://blogs.ksvc.com/energy-wire/elevate-youth-services)

 Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on June 18, 2025 at 11:51 AM

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[![](https://blogs.ksvc.com/hubfs/Energywire_Blog_Thumbnail-1.png)](https://blogs.ksvc.com/energy-wire/elevate-youth-services)

Upon realizing that their organization’s existing name — the Washington County Youth Service Bureau – no longer encapsulated the full scope of their work, the non-profit contacted KSV to help facilitate a name change and rebrand. In 2021, the Bureau officially became known as [Elevate Youth Services](https://www.elevateyouthvt.org/). A passionate organization committed to caring for Vermont’s vulnerable adolescent population, Elevate’s rebrand sought to reflect their endeavor to provide their crucial services throughout all of Vermont, border to border. 

[Read More](https://blogs.ksvc.com/energy-wire/elevate-youth-services)

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 Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study)

## [KSV Named Outstanding Independent Agency at 2025 MUSE Creative Awards](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025)

 Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on April 29, 2025 at 4:38 PM

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[![](https://blogs.ksvc.com/hubfs/EW_KSV.jpg)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025)

KSV has been named Outstanding Independent Agency at the 2025 MUSE Creative Awards, a recognition that highlights the bold, strategic, and collaborative work our team brings to clean energy marketing. This prestigious honor leads to a total of nine MUSE Creative Awards that we took home this year, celebrating standout work for partners like New York State, the NHSaves® utility partners, Mars, and PECO. 

[Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025)

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 Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study)

## [Using Hyper-Local Creative to Raise Awareness of Energy Efficiency](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide)

 Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on January 16, 2025 at 4:00 PM

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[![](https://blogs.ksvc.com/hubfs/unnamed%20(1).png)](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide)

The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for.

[Read More](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study)

## [Industry Expert Interview: Corinne Prevot, Skida Founder](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida)

 Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on March 11, 2024 at 1:13 PM

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[![](https://blogs.ksvc.com/hubfs/Corinne%20in%20Aspen%202021.jpg)](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida)

Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.

[Read More](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida#comments-listing)

 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding)

## [Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM](https://blogs.ksvc.com/energy-wire/women-of-digital-mars)

 Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on October 24, 2023 at 3:51 PM

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[![](https://blogs.ksvc.com/hubfs/1205751907292706-1.png)](https://blogs.ksvc.com/energy-wire/women-of-digital-mars)

Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.

The 2022 World Economic Forum Gender Gap Insight Report found that [for every 100 men, only 86 women received management positions](https://www3.weforum.org/docs/WEF_GGGR_2022.pdf). In the digital leadership landscape, for every 100 managers, [only 52 were women](https://www.techopedia.com/women-in-tech-statistics). The same report estimated closing [the gender parity gap would require 132 years](https://www3.weforum.org/docs/WEF_GGGR_2022.pdf). 

And yet, The McKinsey study, [*Unlocking the Full Potential of Women at Work*](https://www.mckinsey.com/~/media/mckinsey/business%20functions/people%20and%20organizational%20performance/our%20insights/unlocking%20the%20full%20potential%20of%20women%20at%20work/unlocking%20the%20full%20potential%20of%20women%20at%20work.pdf) shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.

[Read More](https://blogs.ksvc.com/energy-wire/women-of-digital-mars)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/women-of-digital-mars#comments-listing)

 Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study)

## [Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff)

 Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on August 22, 2023 at 3:05 PM

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[![](https://blogs.ksvc.com/hubfs/dz%20bike%20bio%20pic.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff)

*Edited for content and clarity by Chris H. Hadgis*

In 1987, Stan Day’s invention of the [Grip Shift](https://www.bikemag.com/blog/exclusive-the-product-that-changed-the-world), or the bike gear twist, “changed the world.” Since then, the company now known as [SRAM](https://www.sram.com/en/sram) has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

[Read More](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

## [Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 6, 2023 at 1:42 PM

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[![](https://blogs.ksvc.com/hubfs/Jenny%20Kalanges.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges)

As part of our Industry Expert Interview series, we had the pleasure of speaking with [Jenny Kalanges](https://www.linkedin.com/in/jenny-kalanges/), Vice President of Membership at [1% for the Planet](https://onepercentfortheplanet.org/). 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

[Read More](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges#comments-listing)

 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

## [KSV Strikes Gold](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023)

 Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on June 20, 2023 at 3:02 PM

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[![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.23.23%20PM.png)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023)

The [MUSE Creative Awards](https://museaward.com/) is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

[Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023#comments-listing)

 Topics: [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations)

## [Control, Authenticity, and the Search for Great Influencer Marketing](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing)

 Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 2, 2023 at 1:05 PM

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[![](https://blogs.ksvc.com/hubfs/pexels-ron-lach-8154664.jpg)](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing)

As TikTok, Instagram, and other [social media platforms grow and evolve](https://blogs.ksvc.com/energy-wire/social-media-2023), brands have new ways to engage with consumers. 

Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. [Recent studies](https://www.ion.co/trust-in-influencer-marketing-izea) show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it. 

[Read More](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing#comments-listing)

 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations)

## [Moving Past Politics to Effectively Communicate on Climate Change](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation)

 Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 20, 2023 at 10:00 AM

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[![](https://blogs.ksvc.com/hubfs/pexels-guillaume-falco-2229887.jpg)](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation)

Climate change, if you haven’t heard, is real1.

As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic. 

Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion. 

[Read More](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation#comments-listing)

 Topics: [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

[All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value/page/2)

### [EnergyWire](https://blogs.ksvc.com/energy-wire)

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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### Recent Posts

### Topics

- [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing)
- [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications)
- [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)
- [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation)
- [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience)
- [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)
- [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics)
- [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency)
- [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy)
- [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)
- [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research)
- [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change)
- [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration)
- [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing)
- [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation)
- [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing)
- [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)
- [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative)
- [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news)
- [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology)
- [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices)
- [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture)
- [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices)
- [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews)
- [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)
- [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing)
- [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification)
- [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase)
- [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage)
- [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai)
- [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c)
- [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence)
- [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont)
- [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding)
- [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study)
- [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations)
- [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo)
- [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search)
- [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality)
- [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video)
- [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh)
- [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search)

...

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