For years, utilities and energy efficiency organizations in the U.S. have been touting the same messages. Armed with insights about what wasn’t working, National Grid and their partner, KSV, undertook a process to find out what would work. And after multiple rounds of both qualitative and quantitative testing, through in-person and online focus groups, clutter-reel testing, the results were strong.
In this KSV brief you'll get:
- An executive summary of the ESource presentaion
- Insights on why this was successful
- A digestible and shareable document to start the conversation with your team