Communities, Pizza & Energy: 3 Lessons on Grassroots Marketing and the Power of Community

Posted by Ashley Nicholls on August 11, 2016 at 10:30 AM

Communities are the very foundation of a society.

Interesting to think about, right?

Communities are the places we live, work and play. The places we shop for groceries. The schools our children go to. And within those communities are micro-communities. Networks of people. People who all share the same favorite lunch spot. Who all use the same dentist. Networks of new moms. Of retirees. And, over the past decade, networks of folks with ever more niche tastes.

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Topics: utility, Utility Marketing, utility communications, millennials, intent marketing, grassroots marketing, community marketing, data science, hyper-targeting

Hyper-Targeting and the C&I Customer

Posted by Ashley Nicholls on August 4, 2016 at 11:30 AM


A couple of weeks ago we had the chance to present at the AESP Digital Conference on customer engagement. 

It was a great day with some awesome presentations and presenters.

KSV actually had the chance to present during two sessions, one on millennials (you can download our millennial brief here and hear more about millennials when we speak at the BECC conference in October). The second was about targeting large C&I customers with native advertising and we co-presented with our client, Erin Motta from National Grid. 
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Topics: utility, Utility Marketing, utility communications, millennials, intent marketing

How Millennials Are Changing Not Just Politics… But Your Business.

Posted by Ashley Nicholls on July 21, 2016 at 8:00 AM

With the conventions halfway over, shall we talk politics?

(Just kidding, that sounds awful. We know you get enough of that on your Facebook newsfeed.)

But in seriousness, this year marks an election that is largely based on the voters of the Rising American Electorate – the new American majority of voting-eligible citizens. They will make up a majority of voters for the first time this year.

Who makes up this R.A.E?

  • Millennials
  • Unmarried women
  • Latinos, African Americans, Asian Americans
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Topics: marketing, millennials, AESP, utility, utilities, Utility Marketing

Meet Eliza. She’s a Real Life Millennial with a POV on Energy Efficiency.

Posted by Ashley Nicholls on July 7, 2016 at 8:00 AM

Meet Eliza. She is a real-life customer who lives in Clifton, NJ. And her story is an important one, because her challenges (and therein, the customer opportunity!) are widely shared across her generation.

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Topics: energy efficiency, customer POV, millennials, Utility Marketing, utility communications, utility

Four Customer Demands in 2016… This Is Your 6-Month Check-In.

Posted by Ashley Nicholls on June 30, 2016 at 8:00 AM

Back in January, we discussed the Four Customer Demands to Watch in 2016. And now, six months later, we’re checking in. How are you doing? How do your brands and your programs stack up against these customer demands?

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Topics: utility, ENERGY, millennials, marketing, utilities, Customer Insight, customer demands, Customer Engagement

Leverage Personalization to Increase Customer Engagement and Satisfaction

Posted by Lauren Bell on June 8, 2016 at 12:30 PM

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

  • 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
  • 60% spend more with retailers that use behavioral data to create relevant offers.
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Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation, utilities, utility, utility communications, Utility Marketing

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