Rihanna Promoting Pickup Trucks, and Two More EV News Stories Everyone Should Know This Week

Posted by Tucker Wright on December 6, 2018 at 11:45 AM

We’ve got our noses buried in electric vehicle consumer insights research lately. Since EVs are taking up a considerable amount of our brain capacity these days, we thought we’d share a few of the EV news stories we have been paying close attention to in the last week or so.

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Topics: utilities, future of energy, innovation, personalization, electric vehicles, Tesla, Audi, strategic electrification, Rihanna, GM

Voice, Visualization, and AI: On MarTech and the Future

Posted by Ashley Nicholls on November 29, 2018 at 12:12 PM

 

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Topics: utilities, data science, future of energy, digital transformation, innovation, connected home, energy efficiency, marketing solutions, personalization, Smart Home, smart products, research, energy marketing, renewable energy, utility of the future, AI, MarTech

Thanksgiving Eve Roundup

Posted by Shaina Kaye on November 21, 2018 at 12:12 PM

Happy Thanksgiving Eve!

The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.

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Topics: customer motivations, utilities, future of energy, innovation, energy efficiency, renewable energy, round up, electric vehicles, clean energy, climate change, creativity, inspiration

3 Ways Social Media Can Save Utilities

Posted by Shaina Kaye on November 15, 2018 at 9:40 AM

If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.  

But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.

Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)

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Topics: utilities, future of energy, customer centric, energy efficiency, marketing solutions, millennials, renewable energy, utility of the future, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram

Strategic Electrification and More Lessons from Conference Season

Posted by Harrison Grubbs on November 8, 2018 at 11:00 AM

NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.

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Topics: Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, utility of the future, energy revolution

Forecasting the Future of EVs, Starting with Consumers

Posted by Tucker Wright on November 1, 2018 at 10:45 AM

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

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Topics: customer experience, Customer Insight, customer motivations, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, electric vehicles, purchasing behavior, energy revolution

Are Customers Demanding an Energy Revolution?

Posted by Harrison Grubbs on October 25, 2018 at 12:51 PM

   

 

 

 

 

 

 

 

 

The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives.

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Topics: Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, utility of the future, energy revolution

October Roundup

Posted by Shaina Kaye on October 18, 2018 at 9:45 AM

The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of climate change. The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it."

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Topics: utilities, utility communications, future of energy, ACEEE, energy efficiency, renewable energy, microgrid, grid infrastructure, infrastructure improvement, round up, electric vehicles, clean energy, ipcc, climate change

Friday Roundup

Posted by Shaina Kaye on September 21, 2018 at 8:00 AM
Are round-ups the best way to ease into a Friday?
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Topics: utilities, utility communications, future of energy, ACEEE, energy efficiency, renewable energy, microgrid, grid infrastructure, infrastructure improvement, round up

One Year Later: Reflecting on Maria, Anticipating Florence

Posted by Shaina Kaye on September 13, 2018 at 11:07 AM

As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.

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Topics: customer motivations, utilities, Utility Marketing, future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, renewable energy, hurricane, microgrid, infrastructure improvement, natural disaster

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