How Millennials Are Changing Not Just Politics… But Your Business.

Posted by Ashley Nicholls on July 21, 2016 at 8:00 AM

With the conventions halfway over, shall we talk politics?

(Just kidding, that sounds awful. We know you get enough of that on your Facebook newsfeed.)

But in seriousness, this year marks an election that is largely based on the voters of the Rising American Electorate – the new American majority of voting-eligible citizens. They will make up a majority of voters for the first time this year.

Who makes up this R.A.E?

  • Millennials
  • Unmarried women
  • Latinos, African Americans, Asian Americans
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Topics: utilities, utility, Utility Marketing, AESP, marketing, millennials

Four Customer Demands in 2016… This Is Your 6-Month Check-In.

Posted by Ashley Nicholls on June 30, 2016 at 8:00 AM

Back in January, we discussed the Four Customer Demands to Watch in 2016. And now, six months later, we’re checking in. How are you doing? How do your brands and your programs stack up against these customer demands?

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Topics: customer demands, Customer Engagement, Customer Insight, ENERGY, utilities, utility, marketing, millennials

Leverage Personalization to Increase Customer Engagement and Satisfaction

Posted by Lauren Bell on June 8, 2016 at 12:30 PM

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

  • 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
  • 60% spend more with retailers that use behavioral data to create relevant offers.
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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation

Customers: Excited About Energy. Indifferent to Utilities.

Posted by Lauren Bell on May 19, 2016 at 1:14 PM

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, ENERGY, utilities, utility communications, communications, energy efficiency, Energy Wire, KSV research

When the Time Comes, How Do You Ensure Your Customer Chooses YOU?

Posted by Lauren Bell on March 18, 2016 at 6:09 AM

Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.

Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.

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Topics: Customer-Centric Marketing, utilities, utility communications, Utility Marketing, B Corporation, communications, energy efficiency, Energy Wire, Green Mountain Power, KSV research, marketing