Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

Customer Video: Where they really need a Trusted Advisor.

Posted by Lauren Bell on November 19, 2015 at 12:51 PM
WATCH customer video.

"Energy Efficiency" vs. "Home Improvement."

While 60% of homeowners enjoy taking on DIY home improvement projects, they’re overwhelmed when asked about energy efficiency. 

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Topics: Customer-Centric Marketing, Customer Insight, trusted advisor, Uncategorized, utility communications, Utility Marketing, energy efficiency, Home Improvement, Shopping Experience

Customer Video: Is E.E. Prioritized in the Shopping Process?

Posted by Lauren Bell on September 16, 2015 at 4:19 PM

We recently hit the road and talked to consumers about buying appliances. The process. How they handle it. What they look for. And how they relate it to energy efficiency. (WATCH some of the clips here.)

What else did we hear?

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Topics: Customer-Centric Marketing, customer demands, Uncategorized, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience, shopping for appliances

Lighting: The Customer Disconnect

Posted by Energy Wire on May 14, 2015 at 3:05 PM

Control: Consumers are demanding more control over their homes than ever before. They want lighting that's flexible enough to be tailored to their individual needs and moods, and offers more functionality than on/off.

Home Intelligence: Consumers adopting connected technology need to know that it will all work together – whether it’s their lighting, thermostat, music, TV, or security system. They want to be able to manage these aspects of their home efficiently.

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Topics: Uncategorized

Utilities want to be customer-centric, but what's centric to your customer?

Posted by Energy Wire on April 30, 2015 at 4:46 PM

Last week at the ACEEE Market Transformation conference, the conversation around the changing utility landscape continued. We heard a representative from the Department of Energy state, “If utilities don’t change, and get out of the paradigm of the past, their business will change for them.”

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Topics: Uncategorized

Make Energy Efficiency Matter to Customers: Learn from JetBlue?

Posted by Energy Wire on March 26, 2015 at 3:59 PM

KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.*

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Topics: Uncategorized

How to Reach the C&I Customer on Energy Efficiency.

Posted by Energy Wire on March 19, 2015 at 2:46 PM

The 2015 Ecova Outlook Survey reports that 57% of executives, finance and sustainability professionals expect an increase in the time and money spent on energy and sustainability management this year.* Consumers are expecting more action from companies and companies are demonstrating an increased willingness to invest. 

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Topics: Uncategorized

Motivate Customers on the "Real" Benefits of Energy Efficiency.

Posted by Energy Wire on March 12, 2015 at 4:16 PM

When we look at the top trends impacting energy efficiency marketing, the conversation around the customer benefits and motivation always rise to the top. The message for so long has been “Lower your energy bill” or “Save energy, save money.” But the conversation is starting to shift… 

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Topics: Uncategorized

How to Motivate the E.E. Customer: Financial vs. Non-Financial Benefits

Posted by Energy Wire on January 29, 2015 at 10:45 AM

When we look at the top trends impacting energy efficiency marketing, the conversation around the customer benefits and motivation always rise to the top. The message for so long has been “Lower your energy bill” or “Save energy, save money.”

But the conversation is starting to shift. We’re now hearing more and more that the “non-energy side of energy” is where the real motivation lies. 

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Topics: Uncategorized

Six Trends to Mold Successful Energy Efficiency Marketing

Posted by Energy Wire on January 22, 2015 at 11:39 AM

As an agency focused on marketing energy solutions and long term sustainability, we are constantly seeking the “secret sauce” to inspiring customers to think, act and buy sustainably. But when it comes to energy, the industry is complicated. The customer touch points are many and feel seemingly disconnected.

Let’s think about this... 

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Topics: Uncategorized

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