Lessons for the Energy Sector from Big Brands: Facebook and Tesla

Posted by Ann Hoogenboom on March 30, 2018 at 9:30 AM
Photo by Matt Henry on Unsplash 
 

Two big brands, two big mistakes—but no doubt, they’ll overcome.

The path to success is littered with mistakes. Even big brands like Facebook and Tesla have faced challenges in their climb to the top.

But the lesson is that they get back up. And get back at it.

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Topics: AESP, commercial, industrial, personas, research, trade-ally

What the Energy Industry Can Learn from Nordstrom, IKEA and GE about Using Customer Data

Posted by Ann Hoogenboom on March 16, 2018 at 10:00 AM
 
It’s all about the customers, whether you are an energy services provider or a swanky Swedish furniture company. While we are selling very different things, we can learn a lot from big name brands. 
 
Let's take a look at customer data.
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Topics: AESP, commercial, industrial, personas, research, trade-ally

6 Top Trends and Topics that Jazzed New Orleans at AESP18

Posted by Ann Hoogenboom on March 2, 2018 at 9:00 AM

Whether you were with us in New Orleans or looking to catch the cliff notes, we have a recap of the best of the best from AESP. With Mardi Gras in the rearview mirror, AESP descended on a city that you’d think would be exhausted from the late nights and the rowdy celebrations – that was not the case – the streets looked alive and busy.

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Topics: AESP, commercial, industrial, personas, research, trade-ally

How Architects Could Be Your Ticket to the C&I Customer

Posted by Ann Hoogenboom on February 16, 2018 at 9:00 AM


Photo by Daniel McCullough on Unsplash

Are you struggling to get commercial and industrial customers to invest in energy management? Do you hear phrases like…

 

“It’s too expensive.”
 
“We can’t afford to schedule a shutdown."
 
“By the time we finish the update, the technology will be obsolete.”

 

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Topics: commercial, industrial, personas, research, trade-ally

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