Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitments—whether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issues—can feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral.
Topics: communications, inspiration, brand value, 80x50, sustainability, corporate responsibility, sustainability marketing, Gillette, Disney, National Grid, Creative, environment, thought leadership, Climate Summit, #Dear2119, B2B marketing, in the news
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