What Does Your Brand Stand For?

Posted by Team KSV on February 6, 2020 at 12:01 PM

Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitmentswhether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issuescan feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral. 

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Topics: communications, inspiration, brand value, 80x50, sustainability, corporate responsibility, sustainability marketing, Gillette, Disney, National Grid, Creative, environment, thought leadership, Climate Summit, #Dear2119, B2B marketing, in the news

A Road Map for Your 2020 Content Marketing Strategy

Posted by Shaina Kaye on November 7, 2019 at 11:52 AM

Looking for the key to success in 2020? A tried-and-true tactic to build new relationships, nurture current connections, grow awareness, educate your customers, boost your digital presence, drive sales, foster leads, and stay competitive? Content marketing is your secret weapon.

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Topics: communications, marketing solutions, content marketing, content marketing strategy, thought leadership, B2B marketing

Four Best Practices for Quality Thought Leadership

Posted by Shaina Kaye on September 13, 2019 at 3:02 PM
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Topics: utility communications, content marketing, social media strategy, content marketing strategy, thought leadership, LinkedIn

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