Let's Not Blame the New York Times for Being Honest About EV Challenges

Posted by Tucker Wright on July 3, 2019 at 10:34 AM

A few weeks ago the New York Times published an article titled L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In. In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way.

Read More

Topics: customer motivations, innovation, electric vehicles, energy revolution, strategic electrification, sustainability, EnergyWire, EV

The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

Business as a Force for Good: Our B Corp-Inspired Round Up

Posted by Shaina Kaye on June 21, 2019 at 9:30 AM

Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.

B Corp BLD
Read More

Topics: customer experience, future of energy, customer centric, B Corporation, round up, climate change, inspiration, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, EnergyWire

The Unofficial Start of Summer Round Up

Posted by Shaina Kaye on May 23, 2019 at 3:40 PM

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

Read More

Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar

Is Demand Management the New Energy Efficiency?

Posted by Harrison Grubbs on April 4, 2019 at 10:37 AM

In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”

Read More

Topics: future of energy, innovation, customer centric, energy efficiency, renewable energy, electric vehicles, clean energy, social media best practices, strategic electrification, 2019, sustainability, demand response, #HPC19

Commitments, Promises & Innovations: Our Spring Energy Round Up

Posted by Shaina Kaye on March 28, 2019 at 10:45 AM

Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.

Read More

Topics: innovation, B Corporation, communications, renewable energy, hurricane, natural disaster, round up, electric vehicles, clean energy, climate change, social media best practices, inspiration, 2019, 80x50, sustainability

Hero or Villain - Your Choice

Posted by Energy Wire on March 7, 2019 at 1:30 PM

Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.

Read More

Topics: customer experience, future of energy, energy efficiency, energy marketing, microgrid, climate change, 2019, brand value, 80x50, battery, energy storage, sustainability, corporate responsibility, philanthropy, social responsibility

Subscribe to EnergyWire

Recent Posts