Forecasting the Future of EVs, Starting with Consumers

Posted by Tucker Wright on November 1, 2018 at 10:45 AM

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

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Topics: customer experience, Customer Insight, customer motivations, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, electric vehicles, purchasing behavior, energy revolution

As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy

Posted by Tucker Wright on September 28, 2018 at 10:00 AM

Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but Forbes reported that the sedan hit a new sales record in August, reaching 17,800 units. 

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Topics: future of energy, innovation, customer centric, marketing solutions, research, energy marketing, renewable energy, electric vehicles, purchasing behavior, NEEP, clean energy, Tesla, BMW, Audi

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