The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

#MT16: You Will Lose Customers At Every Point In The Journey.

Posted by Lauren Bell on March 24, 2016 at 8:38 PM

“The future always is and always was the simple decisions we make today.” -Step up and Power Down California

Read More

Topics: Customer Engagement, customer experience, utility communications, Utility Marketing, ACEEE, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, #MT16, program participation

The Customer POV: Adapting to Inefficiencies vs. Seeking E.E. Solutions

Posted by Lauren Bell on November 5, 2015 at 2:45 PM
WATCH customer video.

Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, customer POV, utility communications, Utility Marketing, energy efficiency, Home Improvement, marketing solutions, program participation

Subscribe to EnergyWire

Recent Posts