Customer Video: Do Lower Bills Really Motivate E.E. Decisions?

Posted by Lauren Bell on October 8, 2015 at 11:09 AM

It’s not about having a lower bill. It’s about having money for what really matters.

For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utility communications, Utility Marketing, energy efficiency, non-financial benefits

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