Google Analytics & Strategy: The PB&J of Impactful Marketing

Posted by Ashley Nicholls and Brent Sitterly on March 14, 2019 at 11:15 AM

Peanut butter & jelly.

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Topics: customer experience, metrics, marketing attribution, data science, marketing solutions, research, energy marketing, utility of the future, 2019, data

Revisit Your Data Nightmares

Posted by Cavan Chasan on January 24, 2019 at 10:30 AM

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, metrics, data science, future of energy, digital transformation, personalization, energy marketing, 2019, data

On Average, It Takes 22 Days and 32 Touch Points to Drive One Conversion… How Do You Measure That?

Posted by Ashley Nicholls on July 14, 2016 at 8:00 AM

On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.

22 days + 32 touch-points = 1 conversion. 

That’s some unfair math if you ask me.

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Topics: Utility Marketing, metrics, roi, marketing attribution, marketing

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