#MT16: You Will Lose Customers At Every Point In The Journey.

Posted by Lauren Bell on March 24, 2016 at 8:38 PM

“The future always is and always was the simple decisions we make today.” -Step up and Power Down California

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Topics: Customer Engagement, customer experience, utility communications, Utility Marketing, ACEEE, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, #MT16, program participation

When the Time Comes, How Do You Ensure Your Customer Chooses YOU?

Posted by Lauren Bell on March 18, 2016 at 6:09 AM

Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.

Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.

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Topics: Customer-Centric Marketing, utilities, utility communications, Utility Marketing, B Corporation, communications, energy efficiency, Energy Wire, Green Mountain Power, KSV research, marketing

Two Key Questions Customers Ask about Smart Products, Programs and Technology.

Posted by Lauren Bell on March 10, 2016 at 4:53 PM

Customers will not buy or participate if they have questions on a product or program.

They have to understand their investment in order to value it, much less spend time and dollars on it.

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Topics: Customer-Centric Marketing, customer demands, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

What Products Are an Entry Point to Smart Homes for Customers?

Posted by Lauren Bell on March 3, 2016 at 5:34 PM

There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

Three Ways to Engage Customers on SMART Products and Services.

Posted by Lauren Bell on February 18, 2016 at 3:07 PM
WATCH customer video.

We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.

Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, #SES2016, Shopping Experience, Smart Home, smart products

Your Customer is the CEO of their Home. Want a meeting?

Posted by Lauren Bell on January 28, 2016 at 10:55 AM

The smart home is here. But are we ready?

Customers are demanding more from every product and service they buy and use. They want more options and information.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, CEO, connected home, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home

Turn E.E. Interest into Action: Customers need it simple.

Posted by Lauren Bell on January 21, 2016 at 7:07 AM
WATCH customer video.

"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Intelligent Efficiency, marketing, personalization

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, utility communications, Utility Marketing, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization

Customer Video: Their Priorities on Home Renovations and Energy Efficiency

Posted by Lauren Bell on December 17, 2015 at 3:11 AM

“When you’re renovating a house… it’s like drinking from a fire hose. It’s so much decision fatigue… If there is something better we can do, we can think about that in step two." 
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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Home Improvement, marketing

Two Things Utilities Should Know about Millennial Customers

Posted by Lauren Bell on December 9, 2015 at 4:24 PM

Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, millennials, personalization

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