On Average, It Takes 22 Days and 32 Touch Points to Drive One Conversion… How Do You Measure That?

Posted by Ashley Nicholls on July 14, 2016 at 8:00 AM

On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.

22 days + 32 touch-points = 1 conversion. 

That’s some unfair math if you ask me.

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Topics: Utility Marketing, metrics, roi, marketing attribution, marketing

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