24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “Content is King.”
Take it from Bill Gates: Content is (Still) King
Topics: utility communications, content marketing, content marketing strategy, EnergyWire, thought leadership, LinkedIn, B2B marketing, Bill Gates, marketing strategy
Four Best Practices for Quality Thought Leadership
Topics: utility communications, content marketing, social media strategy, content marketing strategy, thought leadership, LinkedIn