Industry Expert Interview Series: Matt Daigle, CEO and Founder of Rise

Posted by Shaina Kaye on June 25, 2020 at 3:38 PM

We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

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Topics: B Corporation, CEO, Home Improvement, climate change, social media, environment, BCorp

Long Weekend Round Up

Posted by Shaina Kaye on May 21, 2020 at 11:50 AM

The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many. 

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Topics: future of energy, round up, sustainability marketing, environment, in the news, BCorp, leadership, authenticity, coronavirus

New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors

Posted by Dave Treston on May 14, 2020 at 10:00 AM

There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.

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Topics: customer motivations, future of energy, customer centric, market research, research, utility of the future, energy revolution, energy storage, sustainability, consumer research, sustainability marketing, solar, environment, coronavirus

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

Industry Expert Interview: Patti Doyle, CEO of Rumi Spice

Posted by Shaina Kaye on May 1, 2020 at 11:28 AM
This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.
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Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, inspiration, brand value, social responsibility, Creative, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

Permission to Lead

Posted by Shaina Kaye on April 28, 2020 at 8:45 AM

Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.

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Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, inspiration, brand value, social responsibility, Creative, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

Business as a Force for Good: B Corp Month Round Up

Posted by Shaina Kaye on March 12, 2020 at 10:05 AM

Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.

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Topics: customer motivations, B Corporation, round up, climate change, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, environment, customer trends, BCorp

What Does Your Brand Stand For?

Posted by Team KSV on February 6, 2020 at 12:01 PM

Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitmentswhether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issuescan feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral. 

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Topics: communications, inspiration, brand value, 80x50, sustainability, corporate responsibility, sustainability marketing, Gillette, Disney, National Grid, Creative, environment, thought leadership, Climate Summit, #Dear2119, B2B marketing, in the news

Dear 2119: Keeping the Conversation Going

Posted by Kevin Willard on November 1, 2019 at 4:07 PM

The Global Climate Strike. The United Nations Climate Action Summit. Greta Thunberg. And KSV. Like everyone else who felt compelled to rise up, we knew we had to do something. Protests and demonstrations are powerful things, but they only create change in the long-term when people refuse to let go of the conversation. To get people to hang on to their hopes for a better future, we created the KSV climate capsule. A collection of messages from concerned citizens inspired by hope for a better tomorrow.

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Topics: future of energy, innovation, clean energy, brand value, sustainability, corporate responsibility, social responsibility, content marketing strategy, sustainability marketing, environment, Climate Summit, UN Climate Summit

Let's Talk About Your Clean Energy Progress

Posted by Kerry Wilson on October 25, 2019 at 10:21 AM

We’ve been thinking a lot recently about what things will be like in a hundred years. 

It’s a strange but thought-provoking item to consider.

And while thinking about the next 100 years has started conversations and given us a sense of optimism about the opportunities in front of current and future generations, we cannot help but simultaneously wonder: What about the next 10 years? Five years?

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Topics: future of energy, innovation, clean energy, brand value, sustainability, corporate responsibility, social responsibility, content marketing strategy, sustainability marketing, environment, Climate Summit, UN Climate Summit

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