Five Attributes of Successful Energy Efficiency Programs, By Industry Expert

Posted by Lauren Bell on April 21, 2016 at 9:28 AM
WATCH outtake from interview.

Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

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Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, industry expert, KSV research, marketing, Mary Stewart, utility communications, Utility Marketing

Seasoned Energy Efficiency Executive Joins KSV: PART I

Posted by Lauren Bell on April 14, 2016 at 11:30 AM
WATCH outtake from interview

Seasoned energy efficiency executive Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

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Topics: Customer Engagement, energy efficiency, Energy Wire, KSV research, Mary Stewart, utility communications, Utility Marketing

Back to Basics: Three Questions When Marketing Smart Technology.

Posted by Lauren Bell on April 7, 2016 at 7:59 PM

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

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Topics: connected home, Customer-Centric Marketing, Customer Engagement, Customer Insight, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home

#MT16: You Will Lose Customers At Every Point In The Journey.

Posted by Lauren Bell on March 24, 2016 at 8:38 PM

“The future always is and always was the simple decisions we make today.” -Step up and Power Down California

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Topics: ACEEE, Customer Engagement, customer experience, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, #MT16, program participation, utility communications, Utility Marketing

What Products Are an Entry Point to Smart Homes for Customers?

Posted by Lauren Bell on March 3, 2016 at 5:34 PM

There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.

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Topics: communications, connected home, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

#SES2016: In the Race for the Smart Home... Is It a Fight for the Customer?

Posted by Lauren Bell on February 25, 2016 at 7:41 PM

“The next big value of unlocking will not be in new products, but will be in the consumers and why they should care.”

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Topics: communications, connected home, customer demands, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, Intelligent Efficiency, IoT, KSV research, #SES2016, Smart Home, smart products

Three Ways to Engage Customers on SMART Products and Services.

Posted by Lauren Bell on February 18, 2016 at 3:07 PM
WATCH customer video.

We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.

Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.

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Topics: communications, connected home, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, #SES2016, Shopping Experience, Smart Home, smart products

Meeting Customer Expectation Isn't Enough Anymore...

Posted by Lauren Bell on February 11, 2016 at 9:29 AM

What do you do for your customers? What do you provide?

Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, KSV research, personalization, utility communications, Utility Marketing

Key Themes from the AESP Conference: The Customer

Posted by Lauren Bell on February 5, 2016 at 8:46 AM

Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…

People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, utility communications, Utility Marketing

Your Customer is the CEO of their Home. Want a meeting?

Posted by Lauren Bell on January 28, 2016 at 10:55 AM

The smart home is here. But are we ready?

Customers are demanding more from every product and service they buy and use. They want more options and information.

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Topics: CEO, connected home, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home, utility communications, Utility Marketing

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