Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Association of Energy Services Professionals, CEO, communications, connected home, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home, Uncategorized, utility communications

Meeting Customer Expectation Isn't Enough Anymore...

Posted by Lauren Bell on February 11, 2016 at 9:29 AM

What do you do for your customers? What do you provide?

Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, KSV research, personalization, utility communications, Utility Marketing

Key Themes from the AESP Conference: The Customer

Posted by Lauren Bell on February 5, 2016 at 8:46 AM

Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…

People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, utility communications, Utility Marketing

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