We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer Engagement, utility communications, communications, energy marketing, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram, inspiration, 2019
A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, 2019, DistribuTech, DTECH2019
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019
Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency.
Happy Thanksgiving Eve!
The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.
If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: utilities, future of energy, customer centric, energy efficiency, marketing solutions, millennials, renewable energy, utility of the future, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram
The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of climate change. The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it."
Topics: utilities, utility communications, future of energy, ACEEE, energy efficiency, renewable energy, microgrid, grid infrastructure, infrastructure improvement, round up, electric vehicles, clean energy, ipcc, climate change
As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.
Topics: customer motivations, utilities, Utility Marketing, future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, renewable energy, hurricane, microgrid, infrastructure improvement, natural disaster