Ever thought a breakfast cereal could influence your perspective on marketing?
Neither did we...until now.
Two years ago, Lucky Charms did a sweepstakes for 100 boxes filled solely with marshmallows (no oats). And the customer response was overwhelming. They wanted more marshmallows. So much so that Lucky Charms just announced a new sweepstakes for 10,000 boxes.
At KSV, this got us thinking–we should all be asking the question: “What’s my brand’s marshmallow?”
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
We're headed to BECC this week, with a trio of KSVers speaking on personalization in communications, the voice of the customer, what we've learned from 2 years of EnergyWire, and my talk on Millennials and why Smart Utilities are Engaging them.
(Are you headed to BECC? Get in touch! Can't go? Reach out and we'll send you a sneak preview of our presentations).
And to tee up a great week of thinking and learning, we had one of our very own millennials here at KSV write a special EnergyWire on demand response, and why it is a perfect fit for millennials.
Yeah, that's right, we've got millennials who are so into energy that they write us blogs on demand response.
Meet Lindsey McCabe: She's a millennial. A Sr. Project Manager specializing in Trade Ally, C&I and Small Business Marketing. AND, she's newly fascinated with demand response.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
