Lauren Bell

Recent Posts

Customer Video: Is E.E. Prioritized in the Shopping Process?

Posted by Lauren Bell on September 16, 2015 at 4:19 PM

We recently hit the road and talked to consumers about buying appliances. The process. How they handle it. What they look for. And how they relate it to energy efficiency. (WATCH some of the clips here.)

What else did we hear?

Read More

Topics: Customer-Centric Marketing, Energy Efficiency, Research

Customer Video: Employee Comfort and Productivity through Energy Efficiency?

Posted by Lauren Bell on September 16, 2015 at 3:59 PM

Breathe new life into your business programs. Help customers navigate the right energy investments by selling your products and services as solutions to their business – not just their bill.

Read More

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency

Customer Video: Understanding Your Business Customers.

Posted by Lauren Bell on September 16, 2015 at 3:57 PM

Energy is a business cost. Saving it is a business BOOST.

WATCH highlights from a series of qualitative interviews with business owners and executives where we discuss the meaning of energy costs and energy savings. 

Read More

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency

Customer Video: What do they really want out of energy efficiency?

Posted by Lauren Bell on September 16, 2015 at 3:36 PM

“We need to stop interrupting what people are interested in... be what people are interested in.”     – Craig Davis

Read More

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency