“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”
2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, utility communications, Utility Marketing, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization
Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, millennials, personalization
"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.
"Energy Efficiency" vs. "Home Improvement."
While 60% of homeowners enjoy taking on DIY home improvement projects, they’re overwhelmed when asked about energy efficiency.
“We need to stop interrupting what people are interested in… be what people are interested in.” – Craig Davis
Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*
Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, customer POV, utility communications, Utility Marketing, energy efficiency, Home Improvement, marketing solutions, program participation
Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.
It’s not about having a lower bill. It’s about having money for what really matters.
For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)