Lauren Bell

Recent Posts

Energy Efficiency's Biggest Failure...

Posted by Lauren Bell on January 14, 2016 at 11:21 PM

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Media Strategy and Best Practices, Marketing Strategy and Best Practices

Customer Video: Their Priorities on Home Renovations and Energy Efficiency

Posted by Lauren Bell on December 17, 2015 at 3:11 AM

“When you’re renovating a house… it’s like drinking from a fire hose. It’s so much decision fatigue… If there is something better we can do, we can think about that in step two." 
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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

Two Things Utilities Should Know about Millennial Customers

Posted by Lauren Bell on December 9, 2015 at 4:24 PM

Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices, Audience Segmentation

Three Steps for a Customer-Centric Response to JACO’s Closure.

Posted by Lauren Bell on December 3, 2015 at 9:46 AM

"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

Customer Video: Where they really need a Trusted Advisor.

Posted by Lauren Bell on November 19, 2015 at 12:51 PM
WATCH customer video.

"Energy Efficiency" vs. "Home Improvement."

While 60% of homeowners enjoy taking on DIY home improvement projects, they’re overwhelmed when asked about energy efficiency. 

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency

The Customer POV: The Real Value Proposition on Energy Efficiency

Posted by Lauren Bell on November 12, 2015 at 9:14 AM
WATCH customer video.

“We need to stop interrupting what people are interested in… be what people are interested in.”     – Craig Davis

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

The Customer POV: Adapting to Inefficiencies vs. Seeking E.E. Solutions

Posted by Lauren Bell on November 5, 2015 at 2:45 PM
WATCH customer video.

Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

E.E. Customer Motivations: The Planet and the Savings are Important, but...

Posted by Lauren Bell on October 15, 2015 at 2:29 PM
WATCH customer video.

Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

Customer Video: Do Lower Bills Really Motivate E.E. Decisions?

Posted by Lauren Bell on October 8, 2015 at 11:09 AM

It’s not about having a lower bill. It’s about having money for what really matters.

For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency