Lauren Bell

Recent Posts

Energy Efficiency's Biggest Failure...

Posted by Lauren Bell on January 14, 2016 at 11:21 PM

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Intelligent Efficiency, marketing solutions

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

Read More

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, utility communications, Utility Marketing, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization

Customer Video: Their Priorities on Home Renovations and Energy Efficiency

Posted by Lauren Bell on December 17, 2015 at 3:11 AM

“When you’re renovating a house… it’s like drinking from a fire hose. It’s so much decision fatigue… If there is something better we can do, we can think about that in step two." 
Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Home Improvement, marketing

Two Things Utilities Should Know about Millennial Customers

Posted by Lauren Bell on December 9, 2015 at 4:24 PM

Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.

Read More

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, millennials, personalization

Three Steps for a Customer-Centric Response to JACO’s Closure.

Posted by Lauren Bell on December 3, 2015 at 9:46 AM

"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.

Read More

Topics: Customer Engagement, customer experience, utility communications, Utility Marketing, energy efficiency, Energy Wire, JACO closure, KSV research

Customer Video: Where they really need a Trusted Advisor.

Posted by Lauren Bell on November 19, 2015 at 12:51 PM
WATCH customer video.

"Energy Efficiency" vs. "Home Improvement."

While 60% of homeowners enjoy taking on DIY home improvement projects, they’re overwhelmed when asked about energy efficiency. 

Read More

Topics: Customer-Centric Marketing, Customer Insight, trusted advisor, Uncategorized, utility communications, Utility Marketing, energy efficiency, Home Improvement, Shopping Experience

The Customer POV: The Real Value Proposition on Energy Efficiency

Posted by Lauren Bell on November 12, 2015 at 9:14 AM
WATCH customer video.

“We need to stop interrupting what people are interested in… be what people are interested in.”     – Craig Davis

Read More

Topics: Customer-Centric Marketing, Customer Engagement, utility communications, Utility Marketing, communications, energy efficiency, Home Improvement, marketing

The Customer POV: Adapting to Inefficiencies vs. Seeking E.E. Solutions

Posted by Lauren Bell on November 5, 2015 at 2:45 PM
WATCH customer video.

Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, customer POV, utility communications, Utility Marketing, energy efficiency, Home Improvement, marketing solutions, program participation

E.E. Customer Motivations: The Planet and the Savings are Important, but...

Posted by Lauren Bell on October 15, 2015 at 2:29 PM
WATCH customer video.

Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.

Read More

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, customer motivations, utility communications, Utility Marketing, energy efficiency, marketing

Customer Video: Do Lower Bills Really Motivate E.E. Decisions?

Posted by Lauren Bell on October 8, 2015 at 11:09 AM

It’s not about having a lower bill. It’s about having money for what really matters.

For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utility communications, Utility Marketing, energy efficiency, non-financial benefits

Subscribe to EnergyWire

Recent Posts